The Brand Identity is a highly curated archive of the Greatest™ creative work and the companies behind it. They create case studies and interviews on the projects, process and people shaping brands. From emerging names to global icons. Trusted by Netflix, Notion, Nothing, OpenAI, Google, Pentagram, Porto Rocha and many more. On 2021, The Brand Identity interviewed Sergio Abstracts, Tony Blanco Art Director, on the creation of the brand strategy and brand identity.